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By: juliandavies | August 24, 2016

Commonly in negotiations or when establishing new a new business relationship you will hear or use the phrase “win-win”, but in an increasingly competitive market do such relationships really exist?

Some believe that a “win-win” relationship means they have left something on the table and that they haven’t achieved the optimum outcome for their business. In fact, many would go further, insisting that their suppliers experience a level of pain in winning their business before they can feel comfortable that they have achieved a good result for their own business.

If we define business success purely in terms of profit, then there are a number of factors that can influence the success of each party in a business relationship. To appreciate th...

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